Our Story

Evolution

Over the past 20 years, we have evolved into becoming one of the most competitive retail and distribution companies in the Gulf region. We pride ourselves with our extensive market knowledge and hands-on personal “boutique” approach which keeps us growing exponentially and helps us expand our brand portfolio.

Our business does not stop with brand distribution.

Evolution

Over the past 20 years, we have evolved into becoming one of the most competitive retail and distribution companies in the region.

We pride ourselves with our extensive market knowledge and specialize in a hands-on and personal “boutique” approach, which keeps us growing and helps us expand our brand portfolio.

Our business does not stop with brand distribution.

Brand builders
at its core

We love to call ourselves BRAND BUILDERS as we don’t simply buy and resell products. We invest on the brand and do the whole nine yards – from strategic brand position-ing, staﬀ training, intensive marketing and brand expansion throughout our region. We also specialize in ﬁnding creative ways to build our principal’s retail business and eventually establish mono-brand shops for our brands.

Brand builders
at its core

Beyond the Sale

We maintain long-term relationships with the brands in our portfolio. We ensure that we deliver a level of awareness, trust and confidence that both our principals and retailers appreciate.

We believe that the only way to grow and maintain brands is to proactively work hand in hand with the principals and our retail channels in growing the brands together in our region.

Beyond
the Sale

We maintain long-term relationships with the brands in our portfolio. We ensure that we deliver a level of awareness, trust and confidence that both our principals and retailers appreciate.

We believe that the only way to grow and maintain brands is to proactively work hand in hand with the principals and our retail channels in growing the brands together in our region.

Our Values

People

Our people are our most important asset and they are directly proportional to our productivity and growth as a company.

Knowledge

We have an up close and personal knowledge of our brands and customers coupled with a global and regional business expertise.

Creativity

We fuel innovative ideas and challenge the norm to open the door to bigger business opportunities.

Service

We have built our credibility through years of brand and customer alignment as well as long-term and mutually beneficial relationships with our business partners.

Operations

We think strategically about our systems and processes. It also means always being part of the “on-the-ground” work to bring every aspect of a project, from tiny to huge, to reality.

Leadership

We have a management team who doesn’t hesitate to
roll-up their sleeves and get involved.